Doing business online successfully relies on one pillar – customer engagement. Every visitor you receive on your website and other action on it is part of the engagement equation. In a simple language, the number of conversion and traffic volume is a result of your capability to interact with your clients on your online store. If your engagement is low, so shall be your conversions.
Important to note is that engagement is a total of customer relationship and action. This can be interpreted to mean that if you have a strong customer relationship and engagement, there will be more actions on your site. But how can you enhance clients’ engagement in your online furniture store? Here are the tips:
• Post valuable content regularly
When selling furniture online, you need to keep your content up to date to keep your customers engaged. People want to know how the furniture industry is performing, which new styles and fashion are available in the market and so on. Hence, you must invest in research and keep your content up to date. Otherwise, no one would visit a site with information about a type of furniture that is outdated. As such, to enhance your engagement level, you should ensure you post relevant and valuable content regularly.
• Add a social media icon
Socialization is part of a business. As you know, a client will always share a good idea or product with their peers. By taking this action, you open an opportunity for new visitors and enhanced traffic. To help them achieve the sharing desire, you need to add social media icon and make your content shareable. Importantly, you should ask the visitors to share your content on their preferable social pages. This way you will enhance your online presence. Also, you will have an opportunity to receive feedback from clients about your offers.
• Answer the customer questions on your blog
Most likely, every customer visiting your online store has a particular burning question relating to furniture. For you to become a resourceful and a reliable source, you need to answer each question your customers ask through a blog post or an explainer video. In this essence, you should keep a journal or a record of customers’ question. Upon publishing a post or a video on the issue, you can reach out to them through email notifications.
Key Features to Enhance Conversion Rate
Some years back finding a suitable set of furniture for your new house was a hard task. You had to move to a town or a city and move from one furniture store to the other until you find your fit. Most likely, you had to spend more than 5 hours before identifying quality furniture at the best price. But now that is a history or a story to narrate to the future generation. Today finding and purchasing furniture is a one-tap affair.
People are now browsing the internet to find the best offers and pay through the availed electronic payment options. In this essence, if you sell furniture and you do not run a website, you are certainly losing a bulk of sales. However, not all furniture websites guarantee a profitable return. Hence, to win in the competitive digital arena, your website must stand out. Here are some of the key features to convert visitors into clients:
• Relevant product description
Unlike in the physical store, online furniture shops do not have a sales representative to answer the customer questions. Thus, they rely on the information availed in the product description. For you to enhance your conversion rates, your description should be complete with relevant information about the furniture you are offering. The description should state the type of fabric and wood used, colors, and the brands available. Also, you should not forget mentioning about the dimensions and sizes available in the store. All in all, your information should be satisfactory to help customers make a purchase decision.
• Product catalog and images
Providing a catalog and images of the furniture you are offering makes it easier for the visitors to navigate through your site. The images help them interact with your offers as they would in a physical store. For your site to woo customers, you need to present a well-written list of the furniture you are offering accompanied by quality images. Importantly, you should include a search page section on each page.
• Email subscription option
At a time, you may not have the type of furniture a visitor was seeking. In such a case, the visitor will just click the red icon and move on to the next online furniture shop. Probably, they will never come back to your site. However, for you to remain in business, you need to have strong customer relations. Having an emailing list subscription is one way of keeping in contact with your visitors. This way, you will inform them about your new arrivals which they might have some interest in leading to a sale in future.
All in all, for you to succeed when selling furniture online, customer engagement is core. Following the above tips can help you enhance customer engagement on your furniture website and boost your sales.