Two main things determine the kind of furniture people buy; budget and taste. However, people are increasingly looking for the authentic, modern furniture, which is simple, with a clean design. These latest designs are portable and easily fits into any living room or any other room. If you’re looking to indulge in the business of selling furniture to the end consumer, it’s a good idea to know your target market and establish strong relationships with distributors and importers. Implement these tips if you want to conquer the furniture selling industry quickly:
• Determine how you would want sell furniture
Know how you want to sell furniture up front. Are you going to sell furniture from a brick-and-motor store, through your website, through the auction market or a combination of the three? If you decide to sell from a brick-and-motor store, you will have to search for a high traffic area where people can conveniently walk into your store to check out your furniture. If you’ve decided to sell furniture online, you’ll need to create a website and rent space to keep your furniture.
• Organize transportation if you hope to sell furniture conveniently
You might have a plan in place to have all your merchandized shipped, but you should have a truck on standby to pick up single items, should the need arise. Having a truck on standby will also enable you to move your merchandise between locations. It also helps when you need to transport your products to a trade show you want to attend.
• Find out if you need a vendor’s license to sell furniture without problems with the authorities
You should know the tax system in your country or state before starting your furniture business. Check with the local department of revenue for more details about taxation.
• Search for sources of sell furniture stock
If you’re targeting a larger market and want to sell furniture quickly, search for simple, elegant furniture from distributors at reasonable prices. If you’re planning to target high-net-worth clients, it’s a good idea to get in touch with small bespoke designers that have access to such high-end furniture.
• You can sell furniture quickly if you display it well
Customers are likely to buy furniture if it’s displayed just like the way it would appear in a living room or any other room. So, make sure to display your furniture accordingly.
Tips to Market and Sell Furniture to High-Net-Worth Clients
Marketing and selling furniture to high-net-worth clients requires that you establish personal relationships with them over time. High-net-worth customers look for three things when out there shopping for furniture; high quality, unique pieces, high level of personal service and out-of-the-ordinary customer care. Also, high-net-worth furniture buyers know each other. Therefore, ask for referrals to boost your sales. So how should you market your furniture to high-net-worth clients? Here’s how:
• Use the right magnetic language to market and sell furniture to wealthy buyers
High-net-worth furniture buyers have been exposed to a lot of sales copy that you will have to be creative enough to get them to buy from you. When pitching your furniture to them demonstrate your experience and expertise in the furniture world and use language that gets them off their seats. The language should also align with their sense of luxury, personal indulgence and taste, without overwhelming them. The promotion material should also be top-quality to demonstrate that you value quality in every aspect of your furniture business.
• Market and sell furniture through mediums adapted to wealthy buyers
Market your furniture through mediums that are dedicated to high-net-worth homeowners. Place adverts in magazines, radio stations and TV stations that target the wealthy.
• Market and sell furniture quickly by forging alliances with top designers
Most high-net-worth buyers have their interior designers they work with. If you manage to cultivate strong relationships with these designers, you can be able to reach these high-net-worth furniture buyers quickly. These relationships with designers can grow to a point where you share leads that are mutually beneficial. But you must deliver authentic, modern furniture pieces, along with high-quality service and customer care.
• Market and sell furniture through Interior shows and exhibitions
The good thing about interior design expositions and shows is that it attracts high-net-worth homeowners, upscale furniture retailers, designers and model home decorators. Marketing your furniture in these events exposes them to this huge range of clients, and this can boost your business. To pitch successfully to these clients at interior shows and exhibitions, make sure you have the highest quality display that features top-notch photos of your furniture.
With unique designs coming out time after time, it can be hard to break into the furniture market. But if you know the logistics involved and follow the strategies above, you can succeed in the furniture selling the business quickly. Now, marketing and selling furniture to high-net-worth clients can be a daunting task, but if you know what they want, it becomes easy. To be able to know what they want, you must immerse yourself in their culture, and soon enough, you will know their way of life and get a better understanding of their needs.