Are you in this situation? You just launched your online furniture store. You have invested a lot in marketing your kinds of stuff through both online and offline means. But with all your efforts, your sales level are still stagnant. You decided to visit an expert in online marketing advisory.
You have been advised to enhance your social media and search engine optimization. However, the approach didn’t change your sales with a higher margin. Comparing your offers, you are ahead of your competitors regarding price, quality, and marketing approaches. Yet, their sales level is doubling yours. Here are some of the secrets your competitors are using to earn more sales.
• Pricing their items as a set
One of the approaches you may be used to attract customers is single furniture pricing. Here it means that you are setting your prices per furniture other than per set. If you didn’t know, a higher percentage of target customers consist of people moving to new homes or offices. Hence, they are seeking a supplier/seller who can offer a wholesale price for the entire set of furniture. As such, following your approach, you are limiting your chances of making a sale. Remember, even if you charge a higher price for a full set than for individual furniture, the customers will consider that price as cheaper.
• Use several marketing strategies
For a startup, you may think to have a website, and a social media page are enough gears to online business success. While these are important marketing approaches, they are not enough to guarantee you a high profit. As you sell your furniture online, you need to have a mix of marketing approaches. This can consist of on-page and off-page optimization paid social media and online advertisement, and email marketing. Also, you should take part in forums discussing furniture issues and current trends. This way, you will enhance your online presence as well as your customer base.
• Seek referrals and affiliate marketing
What message do you close your sales with? Do you just tell your customers to thank you and welcome them for future sales? If this is what you do, you are missing something essential. Most people act depending on the message you offer them. If you ask them to come back they will at one point. If request them to refer their friends, certainly they will do it. Hence, if you want to make more sales when selling furniture online, you should always seek referrals from your customers.
And those are the secrets your competitors are using to stay ahead of you. Will you copy or customize them?
Features of a High-Converting Sell Furniture Description
You don’t need copywriting skills to come up with high-converting furniture descriptions. However, there are aspects you will need to include in your descriptions to compel customers to buy your furniture. Let’s check them out:
• Know your target audience to write epic sell furniture descriptions
Before you write any product description, you must know your target audience. Are they millennials, stay-at-home mums, and the old or high-net-worth individuals? Whoever your target customer is, make sure you tailor your product description to them.
• The tone of the sell furniture description is key
This point goes along with determining your target audience. Once you know your target audience, you can know the tone to implement your product descriptions. If you’re targeting the stay-at-home mums or high-net-worth individuals, it’s best to use a professional tone. If your target audience is millennials, use a friendly or casual tone.
• Ensure that the features of the sell furniture product description include must-buy benefits
Some business owners focus a lot on product features, and specs while writing descriptions. While this is important, the main focus should be to tell customers how the product will bring value to their lives. So besides listing out the features and specs, makes sure to include facts, benefits, construction and intended use of the product.
• Format and length of your sell online product description is important
The attention span of humans is only 8 seconds, which means you have a few seconds to grab their attention. Therefore, along product review will cause them to abandon your website. Write a short product description and put more emphasis on its features and benefits. A good product description should include a brief introduction, a body, which should include the features, specs and benefits, and the conclusion.
• Write, edit and fine-tune your sell online product description
Once you have everything figured out, sit down and write your product description. While writing, don’t concentrate on grammar or correcting typos. Just write following the structure provided above. When you finish writing, proofread your work to correct the grammar and typos. Fact-check anything that you might have forgotten when writing the content. Lastly, fine-tune the copy and post it online.
It not uncommon to stumble across a website with top-notch images of products, but when you read the product descriptions, you feel like throwing up. Such websites close shop in the end because no customer can buy their products hover great they are. So make sure your descriptions are up to scratch if you hope to sell a lot of furniture.