The furniture market is an important part of the larger e-commerce market today. In fact, a study by the Marketresearch.com states that the furniture market is projected to grow by more than 4% in 2019. Specifically, the furniture market is expected to grow to a staggering $695 billion by 2019, with Europe dominating and expected to continue to dominate the furniture market.
· The challenges and opportunities in the sell furniture industry
The furniture industry encompasses a wide range of items, including a huge array of products that encompass easy-to-deliver pieces for the average living room, to bulkier items, such as rugs and sofas, which require extensive research before purchase. While purchasing large pieces of furniture was an almost insurmountable challenge some years back, it’s becoming more and more possible each passing year on e-commerce stores.
Today, buying furniture online is the new trend, with the aid of showrooms and catalogs. With competition for selling furniture online growing rapidly, every online business owner is hard at work to attract shoppers to their online furniture store. They do this by ensuring prompt delivery, including 30-day return policy. Some online stores have even created innovative apps to help customers in their buying journey.
· Changes in lifestyles and population demographics are impacting how people sell furniture today
Every furniture seller knows the hard decisions consumers make when they want to buy bulky furniture online. Although the retail furniture industry’s importance continues to increase, furniture buyers tend to combine extensive internet research and brick-and-motor store visits to ensure they buy the right kind of furniture.
· Customers do their due diligence before they look at the sell furniture online stores
Consumers combine two aspects of doing their research; in-store and online research. They also do their research on mobile, on the fly. Armed will all this research; customers can get the best furniture out there to enhance the aesthetic value of their homes.
· Sell most furniture buyers frequent furniture online review sites
Part of customer research involves visiting authentic review sites like Glass Door, Demand Watch, and Citysearch to read what other customers who have bought furniture from a certain retailer say about them. For those furniture buyers who do not want to base their buying decisions on price, online reviews can be invaluable to finding the right furniture.
Successful Strategies to Sell Furnitures Online
Facebook is among the best places to get potential customers to buy your products because that’s where the majority of the population likes to hang out. Also, with more than 2 billion users, the market for your products is assured. But what makes Facebook the best place to sell your products is that it groups people according to unique commonalities. So finding your target audience is as easy as joining a group with the same interests and posting your products. If you want to sell furniture on Facebook, here are smart strategies to use:
a) Display high-resolution photos to be able to sell furniture online
The fact that the customer will not see the furniture means photos are critical to telling them about the products. You can use a Smartphone to take your pictures, but ensure you capture the whole furniture. Also, take photos from different angles to ensure the customer sees all the details of the furniture.
b) A great description will help you sell furniture quickly
People think that to write a compelling description, you need to be an expert copywriter. All you need to do is look at the furniture and write out its physical characteristics in a detailed manner. Aspects to capture in your description include price, dimensions, the location of the item, number of items, the condition of the furniture, and age of furniture.
c) Honesty is key to sell furniture online
Do not try to hide any information about a product, whether it’s good or bad. If the furniture has some defects, make sure to include them in the description.
d) Pricing will determine whether you sell furniture or not
If your prices are through the roof, no customer will even inquire about your furniture. Remember that you are not the only one selling furniture on Facebook. So offer reasonable prices. Ideally, the prices you offer should ensure that you still get your profits.
e) Follow Facebook rules to sell furniture long enough
Facebook groups dedicated to selling furniture have their own set of rules. You must follow the rules or get banned from the groups. The rules dictate what you can and can’t sell to the groups, how you sell them and how you deal with customers.
Buying furniture online is projected to increase in the coming years because of today’s busy lifestyles. People prefer to shop in the comfort of their homes and have the furniture delivered to their doorsteps. This saves them a lot of time, energy and money since there are many competitive shipping options these days.